Prodotto

PRODUCT#THE METRIX

A platform which can connect to the user's digital journey and analyze the real-time behavior . The Metrix turns data into results and offers the possibility to define customised strategies based on specific users clusters, segmented according to their interests and their browsing habits.

MEASUREMENT

The Metrix collects the data received from the companies touch points and measures them according to to specific procedures created during strategy definition.

ANALYSIS

The Metrix applies on collected data during the process of measurement , calculation and algorythm which allow to obtain graphics, aggregations and KPI in real time.

ACTION

The Metrix enables to transform, directly and automatically, from the analysis dashboard, data collected in 1to1 marketing .

USER PROFILE

The Metrix creates or implements data within the single user profile through the aggregation of the information from heterogeneous sources.

PERSONALIZED CAMPAIGNS

The Metrix creates relevant and personalized engagements by collecting highly profiled data.

USER CLUSTER

The Metrix can generate a dynamic advanced segmentation of a specifc cluster according to the strategy trough the targeting of single user.

REAL TIME ANALYSIS

The Metrix enables to obtain reports to analyze information, anticipate trends to create engagement actions to maximize investements.

API

The Metrix is a platform which can be programmed and integrated thanks to a specific and detailed technical documentation.

INTEGRATION

E-mail marketing: Campaign Monitor, 4dem, Mailchimp, Mandrill, SendGrid
E-commerce: Magento, PrestaShop
Mobile marketing: Mobile Push Notification, SMS Gateway
Management systems: Salesforce, ESA, eSOLVER
Digital Signage systems: Inmersus
and others in the definition phase.

THE PLATFORM

The Metrix is the tool you need to convert your leads into customers, increase ROI and help your business to stand out in the marketplace. Welol Next has developed the platform to achieve this and took advantage of the close collaboration of ToThink, Marketing Strategist Partner, to provide the correct support in the use of technology.
Strategy + Software Platform: a necessary combination for your business.